Sneaker Knowledge Base - releases, care and buying advice

Welcome to Hypedpair’s sneaker knowledge base: your fast track to smarter buying, longer wear and fewer misses on releases. Here you’ll find practical guidance to secure limited drops, spot counterfeits, and properly care for materials like leather, suede and mesh. Short, clear and directly applicable to your next pair. See also the Clean sneakers: step-by-step guide.

Securing releases: why you often miss out and what you can do

For popular drops, demand structurally exceeds supply. Brands keep quantities deliberately low to create hype, and resellers amplify scarcity by buying multiple pairs at once for resale. As a result, your size often disappears within minutes. Your chances improve significantly if you optimise preparation and timing and hit multiple official channels at once.

Raffles offer the fairest allocation, but odds remain low. Spread your entries across authorised retailers and local skate shops, in addition to the big apps. Watch time zones (EU/UK) and drop windows closely and avoid checkout friction by setting up your details in advance. Flexibility in colorway and size can make the difference, especially on restocks.

• Accounts ready: add address, payment method and preferred size in advance.
• More raffles, more chances: enter at authorised retailers and SNKRS.
• Follow release calendars: turn on alerts and check EU/UK times.
• Speed up checkout: use reliable payment options and avoid 2FA hiccups.
• Be flexible: consider alternative colorways or half sizes on restocks.
• Verify authenticity: buy from authorised shops and check product codes.

Want to apply tips right away and protect your sneakers? Check our Sneaker care products.

Frequently asked questions about sneakers

Which sneakers are most comfortable to walk in?

Choose responsive cushioning (EVA, PU or foams like Fresh Foam), a natural roll, enough width in the toe box and a breathable upper. Lifestyle models on running foam or all-round trainers often score well for daily comfort. For extra cushioning or support, consider Insoles for extra comfort. If you want to adjust the lockdown or look, Laces for sneakers are a simple upgrade.

Is it good for your feet to wear sneakers every day?

Yes, provided you choose support and cushioning that fit your foot and use. Rotate models to spread pressure points, let midsoles recover (at least 24 hours’ rest) and replace worn pairs in time to prevent issues. Use a Shoe horn when putting them on to protect the heel counter and reduce wear. If you experience heel slip or blisters, Heel pads to prevent slipping and blisters often help.

What are the top 10 popular sneaker brands?

Nike, adidas, New Balance, Jordan, Converse, Puma, ASICS, Vans, Reebok, Salomon.